Wilow Facewear was introduced to the market in 2007 when a group of snowboarders noticed facemasks were awfully flimsy. To cater to the need of their fellow boarders, these guys developed facemasks focused on comfort and function. Today, Wilow Facewear incorporates technologies like athletic mesh for a “Breathe EZ Zone,” bidirectional concaving, a “snap-n-cinch” system for convenience, and magnets to ensure a comfortable and reliable fit. Each facemask is handmade in Minnesota, USA, where the winters are harsh and the riders are serious. Face the cold with Wilow Facewear today!
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