Where you find water, you find life. It's a simple philosophy, but it relates to a fundamental truth of this world. Ever since we were born on the Colorado River in 1984, we've felt a deeply ingrained connection to water. That's why, in 2011, we embarked on our most ambitious effort yet: A Pair for a Foot.
For every pair of Teva shoes sold, we will help protect a linear foot of global waterways in rivers, lakes and oceans. In 2012, we are targeting to steward 4.4 million feet/1.34 million meters* worldwide by the end of the year.