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Since he established Now in 1990, Jf Pelchat has expanded his skill in perfecting snowboard bindings. As a professional boarder himself, Jf Pelchat has an honest passion for snowboard development. Relieve yourself of foot discomfort with Now. Through the incorporation of modern binding technology, Now snowboard bindings maximize energy by transferring it to the board and amplifying it “through leverage.” With the new IPO technology featured in Now bindings, you’re granted better energy transfer for a better and smoother ride. |
