Hurley was born on the beaches of California in Costa Mesa. It was in 1979 that beach culture was in for a complete transformation when Bob founded Hurley Surfboards. Hurley was affiliated with Billabong in the 80s, producing incredible surfboards and board shorts for the globe. In 1998, Hurley furthered its vision of beach culture by returning Billabong’s license and at last launched Hurley independently. Today, Hurley has a complete product line of beach apparel including board shorts, performance t-shirts, tank tops, wet suits and accessories.