In 1949 Adidas was founded by Adolf Dassler. Right off the bat, Adidas was worn by professional athletes in their competitions. Adidas has since revolutionized sports footwear. Today, Adidas features modern footwear technology like Energy Boost, a “cushioning technology that provides the highest energy return in the running industry.” Ensure yourself comfort and longer lasting endurance. Adidas also offers the best of temperature independence, meaning you’ll be free of excessive sweating! Committed to staying on top of the competition, Adidas is made possible with the incredible innovation of consumer-focused design leaders.