The K2 Branded Logo Full Zip Hoodie has a huge K2 logo. Right on front. One might find that a little insulting. I mean, if you tried on a hoodie that felt soft, yet looked tough, was durable, and had an 80/20 cotton and polyester blend, what else would you think it would be? Of course it’s from K2. They are the epitome of a company that makes outdoor wear that is stylish and comfortable. So on second thought, leave that cool graphic there. If everyone recognizes the K2 Full Zip jacket so easily, the design must be there to rub it in everyone’s face.